Hydration 101: The Power of Hyaluronic Acid

Hydrated skin looks smoother, bouncier and more radiant - and it tolerates active ingredients better too.

Hyaluronic acid

It holds many times its weight in water, drawing moisture into the skin. Apply to slightly damp skin, then lock it in with moisturiser.

Barrier care

A strong barrier keeps moisture in. Look for ceramides and B5 to support and repair.